It has been consistently proven that customers respond better to marketing and communication channels that promote direct, personal interaction, such as text messaging. Highlighting this, business owners tend to shift their resources into text messaging because it has higher open rates and they wish to use this to their mobile marketing advantage.
Text messaging for business continuously presents more modern and effective methods in handling sales, advertising, and generating leads. One of these methods includes mass texting. To date, several business sectors such as banks, consumer brands, financial institutions, media and entertainment, retail outlets, along with schools and even congregations are using mass texting to their advantage.
What is mass texting?
Mass texting, otherwise called bulk SMS, text blasting, or bulk texting, involves a more general approach in disseminating large volumes of information through text messages sent to a target audience all at once. Since it enables communication with individuals with mobile phones which will work well in acquiring and retaining customers.
With several advancements in text messaging for business, how can mass texting assist businesses in expanding audience reach and promoting their brand?
Mass texting helps add value to your business because it is very cost-effective and aptly fits with the current resources, budget, and manpower that you have. It enables you to make your contact list more manageable and reach out to a bigger and more specific demographic while promoting higher coordination in your company through easier communication with your staff.
Being the flexible and target-specific communication channel that it is, bulk SMS effectively doubles sales rates, customer satisfaction as well as a unique impact to the market at large.
Aside from mobile marketing, mass text messaging for business can also be used for a variety of purposes that are not limited to:
Sharing and exchanging information with your customers and staff
Distributing news and updates related to your services
Confirming payments and sending reminders and important alerts
Initiating a more personalized approach when reaching out to your end-users through sending special offers, campaigns or birthday and holiday greetings
When executed properly, mass texting will help increase brand awareness in the long run. With higher brand awareness and familiarity, there is a higher possibility that brand loyalty from your target audience will be reinforced.
How does sending bulk SMS work?
Majority of mass texting services usually operate through the following Application Programming Interfaces (API):
FTP (File Transfer Protocol)
SMPP (Short Message Peer to Peer)
HTTP (Hypertext Transfer Protocol)
Contrary to what people might assume, mass texting uses the web instead of a mobile phone to send mass messages. This is because a mobile phone alone will simply not be able to handle large volumes of messages. At the same time, most SMS carriers do not permit sending enormous amounts of SMS aimed at promoting and profit-making via mobile phones.
When you entail the assistance of someone who provides bulk SMS service, you will be required to sign up or create an account on the bulk texting platform you choose to use. It is likewise vital to have a database for bulk SMS since mass texting is a service that is permission-based. You might be wondering how you can have recipients for your mass texting campaigns. Try using short codes and keywords to invite potential or target contacts. Short codes and keywords are usually unique to every business and can be fashioned to entice people to avail your services and subscribe to your text message campaigns.
For example, if you own a restaurant, use specific words like “DISCOUNT”, “PIZZA” or “UPGRADE” to enable your customers to avail certain promos, freebies, or great deals on meals they order from your restaurant. The simpler the keywords or short codes you use, the better.
Ideally, efficient software for mass texting will keep you informed on the status of your messages once your messages are sent. It should also provide you with statistical and detailed reports that enumerate open and delivery rates along with increase or drop in customer engagement with your messages.
All in all, mass texting reflects a present-day advertising and communication channel for businesses wanting to emerge in this digital age. It is a hassle-free tool that allows business owners to conveniently connect with their customers and boost the relevance of their brand and services.
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