Phones have evolved from a luxury to a necessity over the years. People of all ages, from different walks of life, own a mobile phone or a smartphone. And with the growing need for constant communication between people, it’s quite rare to find anyone who doesn’t own at least one. Therefore, it was just about time that businesses brought their campaigns to mobile.
With a 99% read rate, text messaging is one of the most effective ways to get your campaign moving, all you’ve got to do is set it up right. But how do you do that?
BUSINESS TEXT MESSAGING
Business Text Messaging sprung when business owners saw the potential of SMS as a marketing tool and didn’t want the hassle of using phones to manually send and receive messages to a number of clients. With the use of a computer and an efficient platform, business owners are able to send a message to multiple people’s mobile phones in a click of a button.
Back then, businesses only had one phone and an email so customers can contact them for reservations, orders, inquiries, promotions, and others but as a business grows, so does its market and the demand. More people are calling, more people are emailing, and it would become tedious and unorganized to cater to them through these two platforms. Using business text messaging platforms to inform your customers about your sales and promotional activities are not only time-saving but efficient and more organized as well.
WHY USE AN SMS CAMPAIGN?
The use of the platform went from retaining existing customers to inviting prospective ones as well. How do you know an SMS campaign is something your business needs? Here are a couple reasons why it definitely is.
You can spend as low as .02¢ per message, you can reach more people of whom you are sure to see your campaign for less than how much you’d spend on other types of advertising.
No forms needed to be filled out to subscribe. All a customer has to do is send a code to your number and they’re all set.
It reaches your market.
95% of messages are read within the first five minutes of receiving it and there is a proven 45% response rate for text messages.
It’s creates results
It can produce as much as a 32% conversion rate or even higher.
It is seen as a cheap, effective, and quick way to set out a marketing campaign to bring in new customers to your business.
HOW TO RUN A SUCCESSFUL SMS MARKETING CAMPAIGN?
SMS Marketing is not just sending a bulk of messages through a business text messaging platform to a bunch of numbers on your database and hoping that they’re interested. It will be read but be put aside or seen as spam and that’s not what you want for your campaign. Here are some points to keep in mind when running your SMS campaign:
1. Inform people
You’ve got your loyal customers and a database of their phone numbers but you shouldn’t limit it to them. Make your mobile number available on all your platforms; on your website, on your social media, on your promotional images and advertisements, or even on the window of your physical store if you have one. Show potential customers that you can be easily reached through mobile.
2. Be relevant
You want your customers to see your text as helpful and not as spam. You want them to read your message and think that they definitely need what you’re offering and it would actually help them at the moment.
3. Start your message with an offer
Most people won’t continue reading a long message if they don’t find anything relevant in the first sentence. Start with your offer, tell them about the discount they can get or the free trial you’re promoting. People are sure to read along if you capture their attention in the first sentence.
4. Keep it short but informative
As mentioned in the note above, people do not have time to read a long windy text message. They have something else to do than read over a hundred words of your promo. So keep your message short and sweet. Tell them what they can get in as few words as possible.
5. Include a call-to-action
Call-to-action are proven to urge someone to convert. “BUY NOW”, “SIGN UP NOW”, “GET IT TODAY” are some of many call-to-action you can use in your promotional message.
6. Give a sense of urgency
Set a limit to your promos. Tell your customers that you’re offering it for a limited time only. This, in addition to all the other factors, will strongly encourage the customer to convert right away.
7. Shorten your URLs
Having long urls attached to your well-constructed promotional SMS will waste the effort you’ve exerted on composing an message for your campaign. Use URL shorteners like Goo.gl or Bit.ly to keep the message short and clean.
8. Do not spam
Messaging your customers should be used like a privilege. Don’t over step boundaries and keep sending them the same promotional messages. It will make them less likely to buy your product or acquire your services because they’d feel like you’re invading personal space. If push comes to shove, they’d prefer to unsubscribe to you as well and you lose a customer.
Not everyone has access to the internet or are reached by your location-specific print ads but over 4.7 billion people in the world are mobile phone users and are capable of text messaging. SMS allows you to effectively reach a wider audience for your marketing campaign.
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