There’s no doubt that text messaging campaigns have experienced a steady growth. These days marketers are shifting their focus to sending campaigns through their target audience’s mobile phone.
Since business text messaging is an effective tool especially for reaching potential customers, it is now gaining popularity all over the world. Making use of SMS is one of the particular favorites of small businesses since it provides a straightforward approach to people who receive it and its undeniable ROI. Though, its effectiveness is proven it is still best to be updated regarding a few text messaging campaigns that do not work, especially before adopting SMS marketing as one of your business strategies.
- Using Text Messaging Once
Companies’ biggest mistake is making use of text message marketing once. They mostly set up a program to support other marketing campaigns for a particular purpose like promotions or special offers. Then, once the promotion ends, companies usually forget about text messaging. When this happens, companies miss out on building relationships with their customers. Remember that it is important for companies to develop an ongoing strategy that will lead to a successful and long-running program.
- Using Abbreviations
One of the best ways to avoid misinterpretations and miscommunications is typing the full word instead of making use of abbreviations. Although, the main reason why businesses uses abbreviations is that text messaging only allows 160 characters but on the brighter side this also gives an opportunity for business campaigns to be brief and direct to the point.
Ensure that your campaigns are clearly and concisely expressed so your target audience won’t get confused when reading your promotions and special offers.
- Bombarding your Customers
Though using text messaging only one is a bad practice, over-using SMS would give your company a bad image and make the messages you sent increasingly irrelevant in the eyes of your audience. The best solution for this is to target your communications carefully and make sure that you are sending appropriate and relevant information to your customers.
- Sending Long Messages
As mentioned text messages are limited to 160 characters. When you exceed more than 160 characters, instances are the message would break. Keep in mind that when longer messages are sent and would result to multiple texts, it can lead to confusion and missed messages. Moreover, broken texts appear less professional than a concise text message. Hence, it’s better to stick with messages with 160 characters or less. Insert a shortened link leading to more details when needed. Truly interested customers wouldn’t mind the extra step.
- Sending the Same Message
When it comes to business text messaging campaigns one common mistake companies make is sending the same message over and over again. The main cause of this is losing the impact and efficacy of your campaigns. When customers know they will consistently receive the same messages, they will no longer feel motivated to make an instant action. On the other hand, the program also loses its value and you might also encounter an increase in the number of people opting out of the campaign.
By avoiding these text messaging campaigns that don’t work, you can make sure that you can get the most out of your business text messaging campaigns. The best strategy for SMS campaigns is to know how it is used and to access what works for your business. Moreover, focus more on the opposites of what was mentioned above.