It is no secret that mobile phones have presently evolved into a ubiquitous tool for communication and spreading awareness about various products and services. In a recent survey, around 62% of business owners claimed that although opting to boost their Facebook Ads helped generate added traffic and brand impressions, it particularly failed to enforce real assertion and audience retention. In other words, it missed the mark in gauging their target market. Facebook Ads’ lapse in market expansion is just one of the many reasons why more and more business owners came to a conclusion that if other marketing channels fall short on delivering their desired level of end-user engagement for their brand, perhaps employing business SMS messaging can help enable a more straightforward communication channel with their target audience.
From 2012 up to the present, studies and statistics have shown that SMS has developed into a highly efficient e-marketing channel.
Here’s a quick look at the progress of SMS chat marketing by the numbers:
- Out of 4 billion mobile connections, 3.6 billion are traced from basic phones
- Over 3 billion SMS sent from businesses have been found to be read within the first 3 minutes of reception
- As of 2015, 87% of Millennials carry their smartphones with them 24/7
- Since the beginning of 2017, it was discovered that around 5 million mobile phone users will respond to a business text message
- By the end of 2016, the number of consumers who choose to opt-in to receive business SMS rose to 2 million and is set to rise to 48.7 million by 2020
- 64% of consumers strongly agree that businesses should utilize SMS messages as a means of communicating with their customers
- 78% of people wish to have a text conversation with different businesses they wish to reach out to
Mobile marketing is heavily reliant on mobile devices and smartphones, making it highly ideal as a tool for start-up businesses as well as a strategy that’s easily adaptable to various niches. It is easily customizable and enables direct connection between business owners and customers while highlighting the need to meet the demands and lifestyle of modern-day consumers.
For instance, let’s say you are looking to gain more positive reviews to enhance customer experience. The simplest action you can do to achieve that at minimal cost is through including personalized customer support outreach via SMS chat. In fact, a study conducted in a population of American consumers revealed that about 80% of Americans agree that smaller companies put more emphasis and dedication to their customer support services as compared to their larger, more established competitors. In addition, 7 out of 10 Americans voiced that they would rather pay for service providers that deliver excellent assistance.
Enhanced client assistance isn’t the only selling point that SMS can bring to your venture. Business SMS messaging can also be used for tracking sales, purchase history and billing along with promoting new deals to both old and new clients.
More and more businesses are starting to realize that apart from functioning as a customer support channel, SMS chat is also an increasingly popular and efficient sales-driven marketing tool.
It has been proven by 84% of businesses that investing in a mobile presence for your brand will bring you immediate and long-term benefits. SMS is simple, affordable, highly flexible, and is non-disruptive to your clients. It is effective for time-sensitive ad campaigns because texts can be distributed to a wide number of receivers in a matter of minutes. An average of $30 or even lower is the cost for sending over 1000 texts to dozens of customers, with redemption rates of over 20%. Meaning, a considerably high amount of ROI can be gained. Moreover, SMS endorses a green method of reaching out to your desired market. It cuts costs on ink, paper, and printing.
Mobile phones can represent a diverse demographic. By taking advantage of this reality alone, you are already on your way to saving your business from unnecessary costs brought by traditional marketing methods. It works well if you are running a small business and are looking to spread awareness about your services, or get your brand to be recognized locally. Since text messages make audience targeting easier, you now have the option of contacting only your desired market and ensure that none of your marketing efforts go to waste. Otherwise, when you use traditional marketing channels, there is a possibility that your promotional ads can either reach the wrong market or fall on deaf ears half of the time.
For larger corporations, SMS chat can serve as an effortless extension of your branding. A perfectly designed text messaging channel for your business can even complement the existing messaging channels of your trade—whether it be through direct mail, email, print, radio, web, or any other forms of conventional media. You can even opt to create your own messaging platform as this provides a wider variety of features and options compared to simple text messaging.
The personalized approach that business SMS messaging equips encourages customer loyalty and conversion. Using SMS shows that you are able to keep up with the changing economic trends and technological preferences of consumers. In the long run, this flexibility will also reflect greatly to a newer generation of possible leads and clients.
If you haven’t employed text messaging in your customer support, sales, and marketing strategies, consider the following pointers before you get started:
- Design a target audience in mind. Arrange a list of your desired market or groups of individuals to reach and grow your database list from there. Target demographic-specific audience and specify age, gender, and location if needed. Once you’ve finalized your list, you will be able to design your SMS campaigns accordingly and promote it on all other platforms you are using.
- Enable instant opt-in and opt-out. Include instructions on how customers can opt-in so they can receive your emails and newsletters instantly. Usually, people who opt-in for permission-based SMS marketing campaigns are proactive buyers who want to receive more details on your products. Often, they are the first group of individuals who avail your promotions, specials, and limited offers.
- Research about your competitors. Check out how they incorporate business SMS messaging on their marketing practices, as well as in the overall operations of their trade. Don’t be afraid to mix and match as well. This will help you determine which combination of mobile content works best with your customers and the nature of your business.
- Keep your mobile content simple. The details of your SMS should be easy on the eyes. It should be short but concise. Always consider your end-users and incorporate a user-centered design. Focus on gaining feedback and higher customer engagement.
- Be wary of customers using multiple devices to subscribe to your SMS campaigns. Multiple subscriptions from a single end-user can compromise the number of unique subscribers to your SMS campaign.
Better yet, integrate SMS chat into a bigger marketing strategy for your business, instead of using it as a solitary, independent channel.
When utilized carefully and correctly, business SMS messaging can make your brand go viral for all the right reasons. It is an unwavering communication and marketing channel that is able to deliver across multiple demographic regardless of economic changes, ecological trends, or technological developments.