Short Message Service (SMS) is now the most commonly used mode of communication due to its low-cost and convenient features. In fact, most companies no longer limit the use of SMS for marketing purposes alone. Business owners are also capitalizing on the capability of SMS to send bulk messages and seamlessly track targeted customers while staying connected. Integrating SMS software for advertising has become an important tool for various types of businesses. It has been an effective means to contact consumers and connect with new ones—updating them about the company’s new offers and services to serve them in a better, more personal manner.