SMS has been proven to be a more powerful and promising marketing avenue than Facebook and Twitter. If you are among the business owners who’ve tried including SMS software into your advertising strategy and yet feel that it has not been as effective a tool as you expected it to be, maybe you need to take a few steps back and review how you operate your SMS campaign.
The reason why your business’s SMS marketing strategy is not jiving well with its core objectives and overall operations could be due to 7 factors, and these are:
- You pop out of nowhere. In other words, if this is your first time to use text messaging as an advertising tool, it is plain courtesy to introduce yourself first to your recipients. Aside from indicating whether you charge your customers for every SMS that you send or not, you must also give end-users the option to cancel subscription to your text campaigns.
- Each SMS you send equates to a chapter of a novel. SMS Marketing is more effective when it is implemented in a short, concise and impressive manner. Texts are only limited to a total of 160 characters only, so avoid making customers doze off on your lengthy messages. You need to learn how to convey your message in three brief sentences or less.
- You send SMS with vague content. Before you continue with your text campaign, have you clearly defined your purpose for employing SMS? Have you at least enumerated what advantages your customers can gain from subscribing to your SMS promotions? What products are you promoting? Is SMS your way of disseminating info on your upcoming sales and deals? Are there certain events or seminars that your company will take part in and you wish to encourage the participation of your clients?
- You don’t know the art of correct timing. When promoting products and services through texting, calculating the best time of the day to send your SMS is crucial. Avoid sending SMS at the most inconvenient instance, such as right before customers hit the sack or way past midnight. Experimentation and appropriation are important to ensure your messages get high open rates. Try sending a promotion right after customers purchase one of your products. Do you run a pizza joint or a restaurant? Send an SMS before lunch. The indirect suggestion will leave a more lasting imprint in your customer’s minds and more likely compel them to avail more of your products.
- Repetitive and open-ended messages are your trademark. Monotonous messages with indefinite end-goals and proposals are less effective ways of promoting customer engagement. You need to take advantage of the convenience and quick response rate that text messages entail. A better way to maximize SMS marketing is through sending texts containing deals available within a limited timeframe and a crystal clear call to action.
- You don’t bother driving traffic to your website. Remember, you are using SMS as an extensive arm of your venture’s marketing process. Seize the opportunity to subtly direct your customers to visit your website so they will have a better idea about the services that your business offers. Once you’ve proven your credibility through SMS, it will also be easier and almost automatic for your clients to want to learn more about what you do.
- Your messages lack creativity and personal touch. Your SMS campaigns reflect more of your brand’s identity if you make it more unique and personalized. Exert more effort to make your messages truly stand out and have a good lasting impression on your end-users. Likewise, take this as a chance to eliminate communication barriers you may be having with your customers, or establish connections with new prospects.
SMS beats social media in a way that it initiates one-on-one and real-time messaging. Thus, you need to choose your words carefully and use your text messaging campaign responsibly.